Rock the Sports Drink
Brief: A soft drink company has commissioned a sports drink that must compete with existing sports drink brands. It must have a unique selling point and targets a health conscious and sports obsessed market but must not be too specific for general popularity.
Techniques used: Photoshop, Illustrator,InDesign, Adobe Express.
Solution: ‘Rock’ the drink is designed for rock climbers and comes in a lightweight bottle made of recyclable plastic. It has a nylon loop around the bottle neck, that makes it easily strap onto a climbing harness loop by carabiner. The drink has three flavors with label colorways reflecting fruit extracts. It incorporates digestible silicone derived from barley malt and has added probiotics. The name suggests solidity and reliability as well as the cutting edge of the Music industry and is therefore interesting to a general market.
